Satori
Crafted a premium logo and branding for Satori, a luxury graphic design studio.
Branding
Logo Design
Client
Satori Graphics
Year
2024
Timeline
2 Week
Introduction
Satori is a premium graphic design studio dedicated to crafting refined visual identities for luxury and lifestyle brands. We created a distinctive logo and full branding package that captures Satori’s ethos of elegance, creativity, and balance. Every element—from the custom letterforms to the muted color palette, works together to reflect the studio’s sophisticated style and high-end clientele.
Challenges
Satori needed a brand identity that would:
Stand out in a crowded market of design studios
Feel both modern and timeless for luxury-focused clients
Translate seamlessly across digital and print touchpoints
Communicate the studio’s values of precision, harmony, and innovation
Approach & Tools
To craft Satori’s premium identity, we followed a focused, design-driven process that balanced research, hand-crafted concepts, and refined execution:
Discovery & Moodboarding
We interviewed Satori’s founders and reviewed competitor brands to define a unique visual direction.Sketching & Concept Development
Hand-drawn explorations helped us test letterform ideas that balanced sharp angles with soft curves.Digital Refinement in Illustrator
We vectorized the strongest sketches, fine-tuning proportions and negative space for perfect harmony.Color Strategy
A palette of deep charcoal, warm ivory, and a muted gold accent was chosen to evoke luxury without feeling flashy.Typography & Supporting Graphics
We paired the custom logo type with a refined serif font, and created subtle line-based patterns for brand collateral.Brand Guidelines
A concise guide documented logo usage rules, color codes, typography specs, and sample layouts for business cards, letterheads, and social media.
Final Results
The new Satori identity has already made a striking impression:
Immediate praise from early clients for its elegant simplicity
Consistent brand application across website, stationery, and pitch decks
A 25 percent increase in inbound design inquiries within the first month
High-quality brand assets that save Satori time on every new proposal
Clear guidelines that keep future projects on brand without extra design overhead
By blending thoughtful research, hand-crafted concepts, and careful execution, we delivered a sophisticated brand identity that perfectly matches Satori’s premium positioning.
